On a global scale, the timing of a pandemic that enabled the proliferation of “radical” working from home coincided almost too well with Microsoft Office 365’s introduction of “MyAnalytics” — a ‘personalised’ AI application which sits on top of your most work software; emails, what you write, your work browser, logins, work patterns — which reports back to you how “collaborative” or how poorly “focused” the AI deems you to be.
But this is just a tiny sliver and relatively tame version of the AI work from home surveillance we are now starting to see being implemented into people’s homes…
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And there’s no doubting that this film project is conservationist. It does a great job of highlighting the problems that humans place on the ocean; it’s efficient at creating pangs of guilt.
And like any strongly-received ecological film , it is proving controversial — but not for the ideal reasons.
It’s been branded as fake news; people from the global communities noted in the film are finally finding the voice to say that the Seaspiracy narrative…
Online vaccine passports may well be the most pertinent human rights crisis of our era — and humans might be losing the fight.
TL;DR: a database of health information isn’t usually a simple solution either. Storing data online does not guarantee data safety, integrity, or security. In the same vein, that also means citizen data, safety, integrity and security is at risk.
The vaccine passport debate rages on. In…
Why is is that everyone seems to have a side hustle these days? Well — because it’s never been easier to get one started, even if it’s just an experiment at first.
The amount of motivation porn that resides on the Internet is either enough to send a fire rocket into your proverbial rear end to help fire you up on the next idea — or, more likely — you’re about to get seriously nullified by what I’d call motivation bloat.
The classic side hustle. Launching an online store has never been easier than it is today.
An eCommerce store…
Goals help create a sense of accountability and allow individuals to assess progress they’re making along the way.
Specific goals allow the goal-setter to visualize and plan for exactly what they’ll need to do to accomplish it. Indeed, that’s what the S stands for in SMART goals — specific. After all, if what you’re aiming for wishy washy, what’s the point?
The idea of development through feedback and motivation is one which considers the more human-like idea of improving through iteration after iteration; using ‘baby-steps’ to make your way to achievement.
A core part of this is the ‘A’ element…
In a world of plenty, the blissful ability to remain naïve or ignorant to the foibles of human flaw increases.
Maybe this applies to you.
Of course, growing up comfortably is a recipe for getting hurt any time something goes wrong, which seems to be the most common indicator for folks who might yet have some “growing up” to do. At least, growing up in the sense of growing resilience to the normal knocks and tumbles of life.
And even if you don’t want to grow up, you have a duty to be present, and accept life for what it…
“First principles is kind of a ‘physics way’ of looking at the world,” Elon Musk once said.
In discussing the quantum leaps made in the most revered examples of human innovation from across technology and manufacturing, Musk famously explained during an interview at Tesla, that most people prefer to use a comparison, or an analogy, as a way to either:
Musk asks you to scrap both of these paths of thought when using first principles thinking.
Elon Musk says…
I’ve been working in marketing for the best part of 8 years, and nearly 16 years in content — including journalism and copywriting.
There comes a time in every professional’s life where they may need to go over the basics, and re-start their lifelong learning journey in a way that can be audited and tracked.
And that definitely applies to me!
Continuing professional development (CPD), or continuing professional learning (CPL) within marketing is important. For me, the benefits are the following:
…political will for positive change. Take, for example, calls for transparency in political spending. If the desired outcome is to monitor the spread of particular messages, and social media companies only offer ad spending data, and not information about impressions and engagement, there are gaps we must seek to fill. Transparency is a tool, not an end in itself; we must reflect carefully on what we want to achieve …
This is an interesting conclusion to come to - engagement is the information that the public have access to, because they're interacting with and reacting to posts. A quick piece of market research can be conducted by anyone with Business Facebook access merely by drafting political ads, which would reveal expected impressions and CPM figures.
Ad spend transparency is the right thing to do. Demographic targeting info would surely be next? But this is covered too - people mostly do have access as to why Facebook shows them ads - they can click on a question mark that says "Why…
Linguistics, health, computing, philosophy, XR, marketing, privacy, narrative, media, ecology. Views ≠ those of employers or clients.