Why MSM accusations of sexism and oversharing are short-sighted TW: Missng persons, mental health, addiction. Not affiliated with Lancashire Police. In the UK, a missing person’s case became an unhealthy obsession of public imagination — and led to endless mainstream media controversy. However, it is the mainstream media (MSM) controversy itself, and not the disclosure, which — until a discovery this weekend (tw) — was chronically putting the missing person and her family at risk.