No — dried flowers are not sustainable products.

More fake-eco nonsense? Here’s the real, irreversible damage that your dried flowers are causing to the environment.

new realities.
7 min readApr 14, 2021
Dried flowers produce chemical waste, extra CO2 from heat production and borrow some of the worst synthetic dye ingredients from the fashion industry.

Instagram is awash with, well, dried flower greenwashing. Cut flowers are out, and dried flowers are in; but it’s not as if one industry has replaced another.

Instead, the dried flower trend — devoid and blood-drained of its cultural significance — has created another stressor on mother nature. All for a new cheap, tacky statement to make on Instagram or TikTok about how bougie your home is. (Or rather, how planet-killing your home is?)

Commercial and industry scale dried flower production is laden with ecological threats and oddly strong chemical use — but it’s perfectly disguised by the continuing misuse of the word ‘sustainable’.

In case you missed that: most likely no, those dried flowers you bought from the store or online aren’t better for the environment than fresh cut flowers.

Both are as bad as each other — and dried flowers may even be worse. With most dried flowers being:

  • heat-treated (so, that’s some extra CO2 production we don’t need )
  • bleached and chemically hardened

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new realities.
new realities.

Written by new realities.

Linguistics, health, computing, marketing, privacy, narrative, media, ecology.

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