Member-only story
The Next Level of Immersion in VR? Nope. Not There Yet.
The VR industry is a passionate place — and it can get giddy. But we’re not there yet. Why?
Hype really is fun place to be. It’s the philosophical high of the ideation and idealism which forms alongside the evolution of emerging technologies and markets. It’s a useful tool for marketers and journalists, and for generating the buzz required to solidify commercial interest. Thing is, many who are in the VR/AR space can’t stop getting high — sometimes, $209.2B high:
Push rewind over the last five years and you’ll discover a slew — perhaps quite a vicarious slew on the part of some forecasters and interested VR / AR / AVR market parties — of projected revenue figures that catapulted themselves in to the tens of billions.
Even in 2017, sources were keen to value the market size at $14.1 billion (and not ‘industry value’ as another article may suggest).
But back to the technology. When it comes to the next level of immersive technology — a lot of VR and AR commentators in this space talk about going beyond 90hz, auto-IPD for focusing up the VR experience, prescription lenses for AR wearables, olfactory realism, binaural accuracy… all great! Or maybe not so great — it’s 2020, and um, we’re still stuck on 90hz.
