Unabashed and stylish end-of-year piece as always, Scott.

Always wondered why Amazon Pay hasn't become more of a thing in recent years. Easy way to 'acquire' niche eCommerce companies and control product price indices.

Are we likely to see more B2B superapps as well as B2C ones? Will old banks keep buying content outlets and influencers because their brand power is zilch with Gen Z and beyond? Will I add more speculative rhetorical questions in the absence of having any idea if these are justified predictions riding on the coat tails of this article? Probably. 😊