You’re witnessing the final stages of death for global legacy media. Strap in.

Legacy media like CNN, the BBC et al — are on their last legs.

new realities.
4 min readFeb 4, 2022


Photo by Markus Winkler on Unsplash

The term ‘legacy media’ isn’t new.

But its popularity is.

The New York Times Just Made It Bleedingly Obvious

Did you hear that?

The distant, desperate sabre-rattling from The New York Times — to the tune of an undisclosed 7 figure sum — is highly telling overall of a dying media form which literally needs to buy a ready-made audience in order to ensure its survival.

See, the New York Times’ purchase of viral web game Wordle wasn’t just some flight of fancy for the discerning crossword fan.

They literally just bought precious web cookie data, and global, die-hard web traffic.

Other newspapers might have scoffed at this, but the legacy media outlets that aren’t making the same sort of acquisitions, at least, while they still can, are doomed.

Those figures which went viral a few weeks ago only make it more painfully obvious:

Joe Rogan’s average viewership (the audio listenership is higher) beats CNN primetime figures by more than 1000%.

Even the keyword ‘Joe Rogan audience vs CNN’ is a predicted, indexed search term of its own in Google.

That’s kind of the death knell.

Joe Rogan is only the tip of the iceberg smashing into the Titanic of legacy media

Joe Rogan has annoyed a lot of the old guard with his success and now, his totally inimitable audience capture on not just Spotify, but right across social media — and the consumer-creator followers which hold as much (in many cases, 10x more) influence than large television news networks and whining commentators, who also bring much larger audiences of their own.

In contrast, the television news networks, newspapers, and 20th century influencers busy lambasting Rogan sadly appear to be the elderly, political workers (that includes folks in your City Halls, the “activists”…



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